Digital Marketing & SEO Consultant
Freelance · Remote
Advising SMB clients on SEO, technical site health and performance marketing. Using GA4, Search Console and Looker Studio to turn acquisition and conversion data into concrete recommendations.
Technical web analytics · SEO · MarTech
Making digital data useful.
I connect tracking architecture, search visibility and data quality with the business decisions they need to support.
10+years in digital
marketing
marketing
500daily organic visitors
to a site built from zero
to a site built from zero
20+years spanning
web, IT & marketing
web, IT & marketing
Expertise
From signal
to strategy.
I work where marketing questions meet technical reality: what to measure, how to trust the data and where to act next.
01
Web analytics
GA4 measurement, event and conversion tracking, data layers, Search Console analysis and Looker Studio reporting.
GA4GSCLooker Studio02Technical SEO
Technical site health, search-term research, on-page optimisation, information architecture and structured data.
Core Web VitalsOn-pageSchema03MarTech & automation
Practical connections between analytics, paid media, APIs, Python automation and AI-assisted reporting workflows.
Google AdsPythonAI workflowsHow I work
Technical enough to find the issue. Clear enough to make it actionable.
- 01
Understand
Start with the business question, user journey and the decision the data needs to inform.
- 02
Connect
Align tracking, search, content and campaign signals into one coherent picture.
- 03
Clarify
Translate findings into focused priorities that technical and marketing teams can use.
Selected experience
A career built across disciplines.
Independent Digital Consultant
Web, SEO & Paid Search · Freelance
Owned end-to-end SEO, from site structure and content to technical fixes and search research. Built a regional information site and grew it organically to approximately 500 daily visitors.
Project Manager, Website Development
Magnetic Design
Led turnkey website projects from scope and planning through delivery, including advertising and SEO campaign oversight.
SEO & CMS Educator
Private practice
Designed a beginner-friendly SEO course and trained clients to maintain websites independently in 1C-Bitrix CMS.
Profile
Bridging data, technology and communication.
My background combines web development and IT with more than a decade in digital marketing. That perspective helps me move comfortably between technical and marketing teams — and turn requirements into measurable KPIs.
Toolbox
GA4, Search Console, Looker Studio, Google Ads, Meta Ads, Excel, Python and APIs.
Languages
Russian native; English B1 spoken / B2 written; Dutch A2, progressing towards working proficiency.
Education
Teacher of Algebra, Geometry & Computer Science, Kaluga State University.
Continued learning
Digital Branding, MasterBrand Business School; practical AI-assisted research and reporting workflows.
Contact
Have a measurement or search challenge?
Let’s turn it into a clear, practical next step.
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