Measurement planning
Translate objectives and user journeys into practical KPIs, events and conversions that teams can understand and maintain.
Expertise · Web analytics
Measurement that answers a real question.
Analytics is useful only when the implementation is trustworthy and the reporting leads to a decision. I connect measurement requirements, technical tracking and business context.
Focus areas
From implementation logic to a clear view of performance.
Tracking architecture
Work with GA4, data layers and event structures while collaborating with developers on implementation details.
Data quality
Review whether acquisition and conversion data is coherent enough to support reporting and optimisation decisions.
Reporting
Build Looker Studio dashboards that turn analytics and organic search signals into concise recommendations for stakeholders.
Working toolkit
Useful tools, joined-up thinking.
- Google Analytics 4
- Google Search Console
- Looker Studio
- Event & conversion tracking
- Data layers
- Excel & Python analysis
The outcome
Less time debating the numbers. More clarity about what users do — and what the business should do next.
Contact
Need a clearer measurement picture?
Tell me what you are trying to understand, track or improve.
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