Campaign analytics
Connect paid search and social campaign activity with website behaviour, conversion signals and ongoing optimisation.
Expertise · MarTech & automation
Connect the tools. Keep the purpose clear.
Technology should reduce friction between data, marketing and action. I bring web, IT and campaign experience together to design practical, understandable workflows.
Focus areas
Practical technology for better marketing decisions.
Data workflows
Use APIs, Excel and Python-based analysis or automation to reduce repetitive work and make useful data easier to access.
AI-assisted work
Apply ChatGPT and Claude to accelerate research, content and reporting workflows while keeping human judgement central.
Team translation
Turn business needs into clear requirements and explain technical findings in language stakeholders can act on.
Connected practice
Marketing fluency, technical grounding.
- Google Ads
- Meta Ads
- Campaign analytics
- Python automation
- API integration
- AI-assisted workflows
The outcome
Tools and workflows that serve the business question — instead of adding another layer of complexity.
Contact
Have a disconnected marketing workflow?
Let’s map the practical route from tools and data to a clearer process.
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